I volunteered to rebrand a non-profit organisation called Plastic Free Hackney. I have chosen a four palette colour scheme. With a deep-rooted devotion to reduction, I like the idea for living with less and the serenity in simplicity. The overtones of geometry and purity tend to take shape in my designs. The logo includes a plastic bottle in the sea. As you can see, the two logos can be used separately; with the typeface & without.

 

Plastic Free Hackney already has hints of purple and blue in it is already existing ‘logo’. Hence, I stayed within the colour scheme; subtle purple and combination of blues. Overall, the palette is playful and aesthetically pleasing. The logo mimics the clockwise recycle sign; I wanted a minimalist approach, where the logo can be easily planted onto commercial products. 

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The abstract patterns consist of leafy patterns, fishes and free flowing waves. These can be used on social media sites and the website, as headers and emails, as a background or boarders. The font used in the logo is Avenir Medium. Avenir has three different weights. and is an organic typeface with a geometrical subtle style.